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before the and Homer, law essay The Power of Independent Thinking. Liberty and the Rule of Law. Phatic Language? Student Winner. Third Prize (Tie) ($500) #147;The great aim of the struggle for liberty has been equality before the law.#148; The term #145;rule of law,#146; since reformulated by Virgili A.V. Dicey in the 19 th century, has traditionally meant to include such notions as supremacy of Draft for Defense Essay, standing law over arbitrary power, equality before the Virgili and Homer Essay, law (which applies also to is insight, government officials), and a binding constitutional framework.[2] In the broader context of Hayek#146;s work in political philosophy, his idea of Virgili, equality is modern medicine traditional medicine, meant to incorporate these notions. Virgili Essay? The following essay sketches out some highlights of the struggle for this ideal, and then address the role that equality before the law#151;and the rule of Draft for Defense Essay, law more generally#151;performs in allowing modern civilization to prosper. In The Constitution of Liberty Hayek explains that only equality before the law, and Virgili and Homer Essay, not equality of A freedom greater Essay, outcomes, is consistent with a free society. Material inequality is in fact a necessary by-product of freedom[3].

However, equality before the law is clearly not sufficient for the kind of society that Hayek was advocating, since it could arguably exist under a totalitarian regime. It must exist as part of the rule of and Homer Essay, law, or a #147;meta-legal doctrine or political ideal#148; that puts limitations on what laws ought to be.[4] The notion of equality before the law arose soon after government was established in its earliest form, for it only makes sense once people move out of family or small tribal communities into what larger, impersonal societies. If we begin in ancient Greece, this notion of equality starts to appear even before legal institutions became a subject for systematic study. Aristotle spoke of the rule of laws instead of men, and Pericles#151;whom Hayek quotes approvingly#151;thought this to be a distinguishing characteristic of Athens. Virgili And Homer? However, the Greeks did not yet understand that if a legislative body can decide a particular case, it is Essay, neither legislating nor adjudicating, but exercising arbitrary power.

Nor was this fully understood by the Roman Republic[5], although as this was the beginning of law in its modern sense, some of its weaknesses might be forgiven. The Romans did develop some of these ideas of equality, along with its practical advances in legal institutions. Virgili And Homer Essay? The failure of Greek law, by phatic language contrast, was the lack of a competent tribunal to Virgili Essay, apply the private law to its citizens. Draft For Defense Essay? There was no legal profession, and law as a popular activity was not conducive to providing general rules. These defects were partly remedied in Rome, and #147;[t]he result,#148; according to Zane, #147;was that among the Virgili Essay, Romans there was a rule of law.#148;[6] Courts began the process of resolving particular cases according to general rules, and writers such as Cicero argued that not all enacted laws are necessarily just. Although Rome was a hierarchical society, Hayek admired the late republican period for its advances, until these were reversed during the Empire. The emperors of Rome decreed themselves to be above the law (something which would be reincarnated many times in European history), but even they felt the need to justify their power as coming from the will of the people. The idea of the rule of law would survive however#151;if a bit bloodied#151;through the Germanic kingdoms of the Dark Ages. In early medieval political theory, which was dominated by the Church, rebellion against the king was not permitted, but the idea of the king being bound by the law was seen throughout the what is insight learning, period. The rule of law was emerging, and England took its role as the leader of this tradition. The Magna Carta was the first step in a process that would culminate in Essay the Glorious Revolution nearly a half-millennium later.

Of course even England did not realize the phatic language, ideal of individual liberty during this long evolutionary period, but it was developing a legal tradition that would set it apart from the Continent. Following Hayek, we can jump ahead in our story, as #147;individual liberty in modern times can hardly be traced back further than the England of the seventeenth century.#148;[7] And as J.M. Kelly noted, #147;[Equality before the Essay, law] is a value which, in a Europe full of privilege, found a full expression only in the voice of the English revolution.#148;[8] The ideas were heard most clearly from the Levellers during the English Civil Wars, and phatic language, then from Locke, whose most influential works would come after the Glorious Revolution. The sole function of the government, according to Locke, was the protection of property in the broad sense, meaning #145;lives, liberties and estates.#146; And even though he would endorse majority rule, he also argued that the and Homer Essay, legislature should not have arbitrary power. Also notable in this century was a conception of natural rights that focused on individuals rather than social duty, as well as a secular rather than theological foundation. Outside of England, for example, Pufendorf would anticipate Kant: #147;Let no one act towards another in such a way that the latter can justly complain that his equality of right has been violated.#148;[9] In the 18 th century, we begin to see the medicine medicine, split in intellectual traditions that Hayek often addressed[10]. The rationalists, most notably in France, wanted to start anew and base everything on reason, while the thinkers of the Scottish Enlightenment (whom Hayek admired so much) did not, but instead wrote of #145;establishments which are indeed the result of human action but not the execution of human design.#146;[11] It was in fact the unintended consequences of the early rationalist view that led to setbacks for liberty, rather than a deliberate strategy advocating centralized power. Virgili And Homer Essay? During this time, the call for A Fictional, laws to Virgili and Homer, be subject to reason was a reaction to the arbitrary rule and privileges of the elite, so the intentions of these writers and activists were consistent with what would become classical liberalism. Tocqueville, whom Hayek puts squarely in the anti-rationalist tradition, illustrates the the stages, similarity between these two branches of thought at the time. In summing up the theme of the Enlightenment writers, Tocqueville writes:

They all started with the principle that it was necessary to substitute simple and elementary rules, based on reason and Virgili and Homer, natural law, for the complicated and traditional customs which regulated society in their time. The whole of the political philosophy of the eighteenth century is really comprised in that single notion.[12] It was only greater, when the and Homer, rationalist vision was brought to its logical conclusion in the French Revolution that it became antithetical to liberty. Edmund Burke would become a fierce critic of the Revolution and its intellectual foundations, and his claim for the superiority of organically grown systems over those designed in the name of reason would be repeated by Hayek. The rationalist school of phatic language, thought would continue to have great influence, and it led to Virgili and Homer Essay, the codification of laws in continental Europe and the reform movements from the 19 th century to the present day. The result has been a movement away from the classical liberal ideal of laissez-faire government. However, the the stages of mitosis, basic notions of the rule of law and Virgili and Homer, private property have survived.

The collapse of socialism served to vindicate them to some extent, although interventionism that is in opposition to the rule of law is still alive and well. Finally, Hayek and others saw the early United States as taking over the tradition of medicine versus, individual liberty from England, as the colonists objected to and Homer, the increasingly arbitrary power of the British Parliament. They saw the necessity of a written constitution to limit the power of any particular branch of Draft, government, and saw it also as laying down general principles to prevent arbitrary rule. It so happens that this attempt at division of powers has not succeeded[13], nor did the attempts to Virgili and Homer, limit legislative power to strictly enumerated functions, but certainly the intentions of the Framers were in line with this classical liberal tradition. For Defense Essay? An important point is that despite appearances, the Virgili Essay, American constitution was not a product of the rationalist #145;French tradition,#146; as the government emerged from Draft, general principles and its structure even a few years later could not have been anticipated by its framers.[14] While there are many examples when the legislature and courts have ignored these general principles, there survives something of a consensus that prevented an even greater encroachment of liberty.[15] The U.S. experience has been another in the long line of imperfect experiments in forming a free society. The Functions of Liberty.

According to Noel B. Reynolds, #147;The rule of law is a solution to Virgili and Homer, a problem, and as the classical liberal tradition has always recognized, the problem is tyranny.#148;[16] Hayek would hardly disagree, but incorporating his insights on how markets work, he saw the fundamental problem solved by a free society to greater than freedom Essay, be the Essay, use of dispersed knowledge that can never be known to a centralized body.[17] Giving people equal opportunities to use their knowledge for their own ends not only fulfills the Kantian maxim of respecting the autonomy of the individual, but is how society adapts to new conditions and discovers new ways to live. As Hayek put it, #147;a condition of liberty in which all are allowed to use their knowledge for their purposes, restrained only by rules of identify, just conduct of universal application, is likely to produce for them the best conditions for achieving their aims.#148;[18] This may seem uncontroversial, but the Essay, opposing mindset tends to of RRL, ask the question: Why shouldn#146;t the government attempt to Virgili, use our inherited knowledge of society and of RRL, scientific method to improve on institutions that have evolved without conscious direction? The fact that many people, and especially our political leaders, would surely think this to be a reasonable goal shows that Hayek was not merely arguing against a straw man, nor was his analysis only appropriate for central planning of the early 20 th century variety. It should be pointed out that the Virgili and Homer Essay, formula #145;equality before the law#146; is not a simple guide to policy, nor is anything like #145;laissez-faire#146; or #145;respecting private property.#146; So the question is how to define the private sphere of action in which individuals can use their own knowledge for their own ends. It is this conception of knowledge that to Hayek was so important for a society that progresses, and for which equality before the law is necessary. In most of his writings, Hayek was more concerned with the process in is insight learning which this these limits were decided, rather than laying out the proper functions of government in any detail. Virgili And Homer? This is why he often advocated the adjudication by courts as opposed to legislation; the former is more adaptable, more likely to incorporate local knowledge of the parties involved, and less likely to result in restrictions on parties not involved in identify the stages a particular dispute.[19] Buchanan takes a similar approach: Each man counts for one, and that is and Homer, that. Once this basic premise is fully acknowledged. [a] criterion for #145;betterness#146; is suggested.

A situation is judged #145;good#146; to phatic language, the extent that it allows individuals to get what they want to get, whatsoever this might be, limited only by the principle of mutual agreement. Individual freedom becomes the overriding objective for social policy. [20] The alternative to this is to use the Virgili and Homer Essay, subjective valuations#151;usually in the guise of objectivity#151;of some particular person or group. Yet Buchanan also argued that anarchy was not practicable. So for him the question was also how to define the limits on phatic language freedom, and he also places emphasis on the (individualist) process by Virgili and Homer Essay which this is determined, rather than specific outcomes. The rules defining individuals#146; protected domain must solve certain problems that are inherent in a modern society. Besides the learning, division of knowledge, there is the tendency for people to and Homer Essay, favor their own interests, and also the problem of identify the stages of mitosis, power, or enforcement abuse. The latter refers to problems inherent in Essay allowing a monopoly on coercion#151;in other words, the medicine versus traditional medicine, erroneous or improper use of force. The rule of law is the most effective way yet discovered to deal with all of these issues.[21] A proper conception of this ideal leads to a process for and Homer, delimiting private property and identify of mitosis, enforcing contracts, which allows individual knowledge to be used effectively and for disparate aims to Virgili and Homer Essay, be reconciled. In particular, the is insight learning, process consistent with this is an evolutionary growth of Virgili and Homer Essay, law guided by general principles, hence the emphasis on adjudication by courts.

To take a more concrete example, consider the provision of public goods. It is often claimed that government is for Defense Essay, necessary to overcome the free-rider problem. To argue this, however, it is not only necessary to show that free-riding is sub-optimal, but also that taxation and government provision is an improvement. Virgili? This is not obvious once you consider the knowledge and interest problems#151;that is, in not using local and individual knowledge that may be able to provide this good, and ignoring the incentives faced by government officials. Private property and freedom of contract, which is part of the framework that naturally evolves from the conception of the rule of law, do provide incentives (however imperfect) to solve the free-rider problem.[22] It is important to keep in mind that even Hayek#146;s richer development of the notion of the rule of law may not be enough to guarantee a liberal society. The conditions of generality and abstractness of law that he emphasized can conceivably occur in a non-liberal regime, and Hayek was led to make concessions to government intervention that would likely be rejected by of RRL many other classical liberals.[23] This is Virgili, part of the reason to emphasize the versus medicine, historical development of the Virgili, rule of law, as Hayek was always aware of the evolutionary nature of changes in society. This is also why Barnett, who argues for the classical liberal rule of law along with a polycentric legal order (i.e. one without a coercive monopoly), points out My Precious: A Fictional Play, that whether this order will be liberal will depend on how it comes about#151;a violent overthrow is likely to have different consequences than a peaceful reform movement.[24] No one is suggesting that issues of path dependence, evolved cultural differences, and and Homer Essay, entrenched interest groups are problems to be ignored when it comes to reform. The failed attempts to transplant Western institutions to My Precious: A Fictional Essay, other countries make that abundantly clear.[25] But of the ways that people have tried to organize themselves in Virgili society, the most successful have followed, at least in part, this classical liberal tradition. How these foundations can be improved even further, and how to modern medicine versus traditional medicine, implement and maintain them in different societies, are questions that are still seeking answers.

Just as private property benefits even those who don#146;t own any,[26] we might also say that equality before the law also benefits those who never need to exercise it, or are blissfully unaware of it. For Hayek, ignorance and and Homer Essay, the limitations of reason were inescapable facts of the world. But he put great importance on the battle of ideas, and to modern medicine versus, understand liberty requires knowledge of the rule of law. [1] F.A. Hayek, The Constitution of Liberty (Chicago: University of Chicago Press, 1960), p. 85. [2] See Todd Zywicki, #147;The Rule of Law, Freedom, and Prosperity,#148; Supreme Court Economic Review , Vol. 10, 2003, pp. 1-26. [3] Even more insightful is Hayek#146;s explanation of how inequality is necessary for experimentation and progress.

See Hayek, supra note 1, at pp. 42-49. [4] See Ibid., at 205-210 and F.A. Hayek, The Road to Serfdom (Chicago: University of Chicago Press, 1972 [1944]), ch. 6. [5] As Zane put it, #147;In order to insure equal laws it was found, long ages after the and Homer Essay, Greeks and medicine versus traditional medicine, Romans, that the judicial power must be separately and and Homer Essay, independently exercised.#148; John Maxcy Zane, The Story of Law , 2 nd . ed (Indianopolis: Liberty Fund, 1998), p. 105. Modern Medicine Traditional? [7] Hayek, supra note 1, at 162. [8] J.M. Kelly, A Short History of Western Legal Theory, (Oxford: Clarendon Press, 1992), p. Virgili And Homer? 236. [9] Quoted in Ibid., p. 226. For Hayek#146;s emphasis on Kant#146;s importance, see Chandran Kukathas, Hayek and Modern Liberalism , (Oxford: Clarendon Press, 1989) and Hayek supra note 1, at pp. 196-197. [10] See in particular, #147;Individualism: True and False,#148; in F.A. Hayek, Individualism and Economic Order , (Chicago: The University of Chicago Press, 1948). [11] Adam Ferguson, quoted by Hayek supra note 1, at phatic language p. 57. Virgili And Homer? [12] Quoted in Kelly, supra note 9, at p. 251. [13] F.A.

Hayek, Law, Legislation and Liberty, Vol. The Stages Of Mitosis? 1: Rules and Order , (Chicago: University of Chicago Press, 1973), p. 1. See also James Buchanan, The Limits of Virgili and Homer Essay, Liberty: Between Anarchy and Leviathan, (Indianapolis: Liberty Fund, 2000 [1975]), p. 19. Hayek#146;s point of course is not that all checks have been eliminated, but the conclusion hardly seems as controversial as it might at first glace, given a casual investigation of Congressional acts or popular beliefs about phatic language states#146; rights vs. centralized power. [14] Hayek supra note 1, at pp. 183-84. [15] Hayek writes approvingly of the Supreme Court#146;s rejection of FDR#146;s attempt at accumulating discretionary powers for specific ends. See Ibid., pp. Virgili And Homer? 190-91. [16] Quoted in Zywicki, supra note 2, at p.5. [17] For Hayek#146;s classic exposition of the role of knowledge in the price system, see #147;The Use of Knowledge in Society,#148; in Hayek, supra note 11. [18] Hayek supra note 13, at p. Greater Than? 55. [19] Bruno Leoni made similar points in arguing against legislation. See Bruno Leoni , Freedom and the Law, (Indianapolis: Liberty Fund, 1991), pp. 6, 22. [20] Buchanan, supra note 13, at and Homer p. Is Insight? 4. [21] See Randy Barnett, The Structure of Virgili, Liberty: Justice and the Rule of Law (Oxford: Clarendon Press, 1998), and Hayek supra note 13, at p. 107. [22] For the preceding discussion, see Barnett, supra note 21, at pp. A Fictional? 162 ff. The point is similar to Virgili and Homer Essay, Demsetz#146;s distinction betweeen the #145;nirvana approach#146; and the #145;comparative institution approach.#146; See Harold Demsetz, #147;Information and Efficiency: Another Viewpoint,#148; J. For Defense Essay? Law Econ. , Vol. 12, No.

1 (Apr., 1969), pp. 1-22. For some classic examples of market solutions for provision of public goods and solving externality problems, see Ronald Coase, #147;The Lighthouse in Economics,#148; J. Law Econ. , Vol. 17, No. 2 (Oct., 1974), pp. 357-76, and Virgili and Homer Essay, Steven N S Cheung, #147;The Fable of the Bees: An Economic Investigation#148;, J. Law Econ., Vol. 16, No. 1 (Apr., 1973), pp. 11-33. [23] For some of Hayek#146;s (sympathetic) critics on this point, see Kukathas, supra note 10, and Norman Barry , #147;The Tradition of Spontaneous Order#148;, Literature of Liberty , Vol.

V, No. A Fictional Play? 2 (Summer 1982), pp. 7-58. One example of Hayek#146;s controversial policy positions is his view on compulsory military service; see Hayek supra note 1, at p. 143. [24] As a response to this general line of criticism, Barnett argues throughout his book that the formal requirements of the rule of the law do place limits on substance. [25] For path dependence and the role of institutions, see Douglass North, Institutions, Institutional Change, and Economic Performance , (Cambridge: Cambridge University Press, 1990), esp. And Homer Essay? ch. 12. [26] See Hayek supra note 13, at p. 121.

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Virgili and Homer Essay

Headline Writing 101: How to Write Attention Grabbing Headlines That Convert. If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success. David Ogilvy summarizes this quite well in the quote above. The greater majority of Virgili and Homer people who read your headline won’t continue reading. Only the ones drawn in what is insight by an Virgili and Homer attention-grabbing headline will continue on to read the first sentence of your copy. So your headline matters a lot.

A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to is insight learning, spend their money. This leads us to another famous Ogilvy quote: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Can this be true? Why Headlines Are Worth 90% of the Advertising Dollar. Headlines are so important that a single word can impact a campaign dramatically. We’ve seen e-mail subject lines where a one word change increased click-throughs by Virgili and Homer Essay, 46%. Open rates were nearly identical and the e-mail creative was exactly the same for both versions, but click-throughs went up by 46% in the second.

If the ad was sent to 2,000,000 e-mails, the winning version would lead to 17,000+ more clicks, all from changing a single word. That’s a measurable difference that significantly impacts the bottom line. So why are headlines so important? It’s because they’re the first lines of learning your copy that customers read. Virgili. They create an initial impression that either draws readers in greater than or pushes them away. Even if the Virgili Essay, rest of the copy is amazing and would convince 3 out of 10 people to buy, if the headline puts them to sleep, only a fraction of the customers who would have bought something will read your copy and make a purchase. The headline alone can make or break an ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened. And that’s why we’re devoting an entire chapter to headlines.

By following the points in this chapter, you’ll learn how to write attention-grabbing headlines that convert readers into buyers. How to Write Attention Grabbing Headlines That Convert. The first thing you need to know is the #1 rule for Essay headline writing: The primary purpose of the and Homer, headline is to get the learning, first sentence read. If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing. Virgili Essay. Convincing your customers to keep reading means the time or money you invest in versus traditional your copy won’t go to waste. So first, focus on Virgili and Homer, writing a headline that pulls your customers in Essay and compels them to and Homer, read the first sentence. Here are four more rules of versus traditional thumb to keep in mind. They’re taught as the “four u’s” of Virgili and Homer headline writing by is insight learning, a number of and Homer copywriters. Your headline should be unique.

Your headline should be ultra-specific. Your headline should convey a sense of urgency. Your headline should be useful. You can rarely accomplish all four in a single headline, but if you can at what, least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading. Let’s talk about Virgili and Homer Essay, each in more detail. Tip One Your headline should be unique.

The first thing you want to consider is how to make your headline unique. If yours is modern medicine versus medicine just like everyone else’s, then your company won’t stand out. Your customers won’t have any reason to think you’re different than your competitors, which means they won’t have any reason to Essay, buy from you than from someone else. Today’s consumers are more savvy than customers of the past. They’re used to identify the stages, being bombarded with commercial after commercial that says the same thing. Virgili. We can all remember watching a commercial with lines like, “Buy now with three low payments of Draft for Defense Essay $24.95. That’s right. Only $24.95 per Virgili and Homer month. Modern Versus. If you buy today, you’ll get a free carrot peeler valued at $19.95.”

Businesses use commercials like this because they work, at least on a subset of customers, but many people are turned off by commercial wording they’ve heard over and over again. As soon as they hear, “Three equal payments of $24.95,” they tune out waiting for something that seems more credible. If you sound the same as everyone else, you’re automatically going to put customers to sleep, but if you do something different, you’ll stand out, your message will be refreshing, and you may delight your customers enough to Essay, get them to phatic language, buy from you. Here’s an example from Copy Hackers: Technically this is a tagline, but really, taglines are headlines of sorts.

What’s so great about this “headline”? For starters, it’s unique. It’s not a boring tagline that reads the same as the Virgili and Homer, thousands of phatic language other taglines that copy each other. Virgili. It’s also brazen. It shows personality. It stands out. It gets customers’ attention.

To write headlines like this you have to phatic language, be willing to take risks, but the benefit of doing something unique that stands out means you won’t be placed in the same bucket as your competition. You’re more likely to connect with customers who are looking for businesses that don’t speak like boring corporate robots. It works first and and Homer Essay, foremost because it has personality. Learning. People like to and Homer Essay, do business with people they like, and the same is greater than freedom Essay true with businesses. Essay. If people like your business, they’re more likely to want to do business with you. We’d rather give our money to someone we like than someone we don’t. Butchers and other local service providers used to differentiate themselves by My Precious: Essay, being more personable, and you can differentiate yourself by giving your business a personality that appeals to customers. And Homer Essay. Gary Vaynerchuk did this with Wine Library TV, and Brian Clark did this with Copyblogger.

MailChimp is another great example of a business that wins customers over with a unique, approachable personality that stands out from the competition. Tip Two Your headline should be ultra-specific. In addition to being unique, your headline should be ultra-specific. Draft Of RRL Essay. It should provide enough information to let customers know whether or not the offer you're presenting is interesting to Virgili Essay, them. If your headline isn’t specific enough, customers won’t know whether or not what you’re selling is something they’re interested in. A while ago I visited a blog with this headline: “You’ll Be Missed.” I had no idea what it was about.

Did the owner lose a family member? Did her dog pass away? Did something else terrible happen? I felt bad for Draft for Defense Essay her, but I had no idea what was going on. When I clicked through, I found out it was a post about Steve Jobs. He had just passed away in the past couple of days, and the author was writing about how she would miss Mr. Jobs. It ended up being a well-written post, but as a reader, I had no idea what it was about until I clicked through to and Homer Essay, read. In cases like this, it’s much better to modern traditional, provide enough specific information to compel readers to continue reading than to write something “clever” that doesn’t give readers adequate information to Virgili and Homer Essay, decide whether or not they’re interested. Modern. Here’s another example:

With this homepage headline, Rejoiner conveys a specific benefit and singles out who they’re selling to. They get the Essay, attention of e-retailers with “abandoned carts” while letting them know they’ll get “15% more sales.” It’s clear, it’s specific, and it’s effective. If it wasn’t this specific, e-retailers may not know the offer is targeted to them. They could read the headline, not know they’re the ideal customer, and then move on. Headlines should be specific enough to Play Essay, get the attention of the company’s target customers. Tip Three Your headline should convey a sense of urgency. When possible, your headline should convey a sense of and Homer urgency. It should include something that compels readers to continue reading so they don’t miss out.

This isn’t a rule that can always be used, but when it can, it works really well. This post ended up doing well on the KISSmetrics blog. What Is Insight. It’s titled “Are You Losing Sales by Virgili, Giving Customers Too Many Choices?” So why was it so successful? One of the reasons is that it conveys a sense of urgency. When business owners read it, automatically they think, “Hmmm. maybe I am losing sales. I need to read this article to is insight learning, find out.” And then they click through to and Homer Essay, read. The urgency of losing sales compels them to read the post. Whenever possible, it’s good to greater Essay, write headlines that convey a sense of urgency to convince people to Virgili and Homer Essay, continue reading. Tip Four Your headline should be useful. This may be the most important tip of all. If your headline isn’t useful and doesn’t convey a benefit, then it may not give people a reason to continue on Play Essay, past the and Homer, headline.

People want to know what benefit they’ll receive from reading what you’ve written. This also happens to be one of the rules that companies break the most. They end up writing something clever because for some reason most people think that’s the point of writing a headline. In doing so they fail to communicate a benefit and fail to give readers a reason to continue reading. Eventually, they end up with disappointing sales because no one pays attention to A freedom than freedom Essay, their copy. Essay. That’s a mistake you don’t want to make. Here’s an example of a good headline that conveys a benefit: What benefit is is insight learning Bidsketch promising? They’re promising that you can create professional client proposals in minutes, which ultimately means you’ll land more clients and save time in the process.

What’s not to Virgili, like? Now that we’ve talked about My Precious: A Fictional Essay, four tips for and Homer Essay writing attention grabbing headlines that convert, let’s practice writing a headline for your business. First, start a document titled “Copywriting — YOUR PRODUCT NAME.” The sample project will be titled “Copywriting — Simple Survey Tool.” Next, write down the first headline that comes to mind. We’ll use the following for the sample project: Headline 1: Easy-to-Use Surveys for Website Owners.

This headline isn’t very good on purpose so we can learn what’s not good about it. For starters, it conveys a vague benefit. Being “easy-to-use” is a benefit, but it’s expected that tools like this would be easy to the stages of mitosis, use. It’s also very general. It describes the tool as “easy-to-use surveys.” Instead, it should stand out from and Homer, other survey tools by mentioning how this one is made specifically for A freedom freedom Essay surveying website visitors. There are plenty of other tools for doing general surveys. This one is special because it allows site owners to survey their visitors.

Finally, it isn’t targeted. And Homer. It mentions that it’s for “website owners,” but we previously defined our target audience as startups and marketing agencies. Speaking to general website owners means that our offer won’t stand out to our target market. They won’t realize our product is targeted specifically for them. Let’s work on improving this headline by My Precious: A Fictional Play, opening our product description document titled “Product Description — Simple Survey Tool.” Scroll down to question three — What big benefit does it provide? — and read the answer. Here’s what it says: Let’s write a few more headline variations based on this. Headline 2: Learn More about Your Visitors and How They Interact with Your Site Headline 3: Find Out Which Questions Visitors Are Asking and What’s Important to Them Headline 4: Optimize Your Site by Learning More about Your Customers Headline 5: Gain Insights That Increase Conversion Rates and Sales. These headlines are an and Homer improvement over variation one since headline one describes the product but doesn’t convey a benefit. Modern Traditional. These headlines focus on Virgili, the actual benefit the product provides instead of merely describing the product. Of these four options, number five seems to be the best because it goes beyond the surface level benefit and describes what people really want which is to increase conversion rates and sales.

Learning more about customers is good, but the Draft for Defense, point of that is to increase conversions and sales. It’s impossible to know which of these is the best without testing, which we’ll need to do at some point, but let’s go on to see if our survey results can help us to improve even more. Go back to Virgili and Homer, your folder and open the document titled “Survey Responses — YOUR PRODUCT NAME.” Next, look at the first question — How would you describe our product to a friend or colleague. Here are the sample answers:

Let’s write a few more headlines based on these answers: Headline 6: The Easy Way to Survey Customers and Know What Questions to Ask Headline 7: The Easy Way to Come Up with Actionable Survey Questions Headline 8: The Easy Way to greater than freedom Essay, Survey Website Visitors and Essay, Learn More about freedom, Them. These are three good headlines we can glean from the answers. Virgili Essay. Out of greater these options, #8 seems to be the best because #’s 6 and Essay, 7 convey more of a side benefit. What Is Insight Learning. The real benefit of using the survey tool is Essay learning about site visitors and improving the site. A secondary benefit is knowing which questions to ask. Thus, we’ll add #8 to our list of finalists. Another survey question we can look at is number four — What did you hope to accomplish by using this product? Here are the answers:

And here are some headlines we can write: Headline 9: Increase Sales Online by Learning More about Your Customers Headline 10: Write Better Copy and Increase Sales with Actionable Customer Insights Headline 11: Optimize Your Site by Understanding Your Visitors Headline 12: The Best Way to Find Out Who’s Visiting Your Site. Out of these four, #’s 9 and 10 appear to be the best since they communicate a real benefit of using the A freedom greater than freedom, survey tool. Optimizing your site and Virgili and Homer, finding out who’s visiting it are both nice, but the point of identify the stages those is to increase sales and write better copy. Virgili And Homer. Thus, we’ll add 9 and 10 to our list of finalists. Here’s a screenshot of the twelve headlines with the finalists in of RRL for Defense bold: We’ll save these for now and come back to them later. So what did we learn in and Homer Essay this section?

First, we learned it’s not good enough to merely describe the product in a headline. It’s much better to convey the phatic language, big benefit the customer will receive by using the and Homer, product. Second, we learned that survey responses can be a good source for headlines because they reveal the words customers use to A freedom than freedom, talk about your product. Virgili And Homer. By paying attention to survey answers, you’re less likely to use words that aren’t in your customers vocabulary while highlighting a benefit that actually matters to them. Now that we’ve written some practice headlines of our own, let’s look at a sampling of headlines around the internet to A Fictional Play, see what we can learn. One of the Essay, things Ginzametrics does well with this headline is start with two words in of mitosis all caps — GET FOUND. And Homer. This causes the headline stand out since every other headline online is somewhere between eight and A freedom Essay, fifteen words long. Essay. It gets points for being unique while effectively communicating a benefit using two simple words. It also gets points for traditional mentioning two specific benefits in the next line — driving more traffic and increasing revenue. Virgili And Homer. Right away, customers know how they’ll benefit from using the product.

The headline (or sub-headline if you want to get technical) is even more specific in that it mentions the what, traffic and revenue is derived from SEO. Virgili Essay. They don’t just make a general claim but show specifically how the benefit will be generated. They also get the attention of anyone interested in improving their SEO. Finally, they have a broad target where they mention “improving your brand’s findability.” This is ok if they’re targeting any and all brands, but it could be improved if their customers were specific like enterprise-level clients or startups. If not, brands is just fine. This is an example of a headline that’s not very good (sorry Indochino) . It’s very vague and doesn’t communicate much to modern traditional medicine, customers. The two lines say “ULTIMATE TECH COLLECTION” and “NOTHING STANDS IN THE WAY OF STYLE” but neither of those communicates anything of and Homer value to customers. They could be considered clever, but really they just come off as confusing and borderline meaningless. However, once you click through, you find a more meaningful sub-headline. This headline helps to explain what the the stages of mitosis, Ultimate Tech Collection is and what it means for nothing to stand in the way of style, but without the explanation, customers are left scratching their heads trying to figure out what’s on the next page. It’s possible we’re wrong and Virgili and Homer, that Indochino gets more click-throughs with the vague headline and sub-headline on the homepage, but we’re pretty sure that the more specific sub-headline would generate more click-throughs and A Fictional Essay, sales.

QuickSprout uses the above headline in a HelloBar to direct people to a sales page. Why does it work so well? For starters, it’s very specific. Not only does it mention the benefit of working with Neil — increasing traffic — but it shows a very specific amount in and Homer a specific period of time — 30% in 60 days. Specific results are always more impactful than general claims. Next, it mentions a well-respected website that a lot of businesses look up to —TechCrunch.

Many companies would like to generate as much traffic as TechCrunch, so by mentioning them, it’s implied that other companies can drive traffic numbers like TechCrunch’s. The specificity of this headline makes it unique since most companies only make general claims, and it makes it effective because people respond better to specific, measurable, factual results. This is a great example of why it’s important to test headlines and any other website changes. On the surface, it may not seem like the most impressive headline, but Conversion Rate Experts used it to increase conversions by 30%. Why does it work, you ask? Great question. The primary reason it works so well is that it communicates the real value of using CrazyEgg. Paying $50 per month for traditional a heatmap tool seems expensive until it’s compared to eye-tracking technology which costs thousands of dollars.

Thus, the headline quickly communicates the Virgili, value of identify the stages using CrazyEgg by comparing it to something that costs much, much more. It’s also a unique headline that doesn’t follow the template that most websites use. By doing something different, CrazyEgg stands out from the competition. This very well may be the best headline online at the moment. It goes well beyond describing the Virgili Essay, service. An amateur would write a descriptive headline like “Get a Trunk of Designer Clothes Delivered Directly to Your Doorstep.” A better copywriter would write something like “Get a Trunk of Clothes That Will Make You Look Great.” This headline goes so much further. Instead of just describing the service or conveying a simple benefit, it digs down to the core of what men want from My Precious: A Fictional Play Essay, a service like this. It connects on an emotional level by appealing to and Homer, their vanity. The Stages. It doesn’t merely describe what the and Homer, service does or how it works; it communicates what every man wants which is to what learning, be the Essay, best-dressed guy in the room. Your goal should be to write a headline like this that goes beyond a simple description or a surface-level benefit.

You want to figure out what customers really want to get out of phatic language using your product and communicate that in Essay your headline. In a lot of ways, Trunk Club’s headline is the standard you should be striving for. In this chapter we talked about the the stages of mitosis, importance of and Homer effective headline writing and Draft of RRL Essay, how to write headlines that grab your customers attention and convert them in customers. And Homer. We covered: Why headlines are so important How to write an effective headline that conveys a benefit How to phatic language, use survey responses to Essay, craft better headlines The ultimate goal of headlines which is to connect with customers at modern medicine versus medicine, an emotional level.

In the next chapter, we’ll discuss some basic writing principles that will help you write more effective copy.

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1299 Words Essay on Drug Addiction. Drug addiction is a social evil. It has been prevalent in society from time immemorial. There are a variety of drugs which are used in various forms. A drug addict becomes a drug dependent. He cannot live without drugs. It is a form of psychological conditioning that implies a set of mental and behavioural responses to drugs and related stimuli that result from repeated reinforcement produced by the use of drugs.

It implies physical, psychological and psychic dependence on the tolerance of a drug with a tendency to take more and more drugs. Virgili And Homer Essay! The World Health Organisation has defined drug abuse as a state of periodic, chronic intoxication, detrimental to the individual and to the society, produced by repeated consumption of drugs either natural or synthetic. In other words, the growing urge results in increase of doses. There are a number of causes which lead to drug addiction. Identify! These include social, economic, religious, and physiological factors. There is and Homer Essay a strong nexus between drug and torn family life. It has been found that broken family structure often forces one to resort to drug. This is identify the stages because a person faced with such situation chooses drug for its euphoric or mind-altering effect to escape from the immediate situation. Image Source :

This escapism in turn compels the user to go back to the drug to avoid the trouble and it eventually leads to addiction. While it is necessary to face the problem and Virgili and Homer Essay tackle it, the users more often than not are under the effects of drugs and neglect the situation. It, as a result, worsens giving way to further use of drugs to escape the problem which is already mounted. Thus, addiction and myths of stress relief associated with it makes a vicious cycle. Sometimes, exposure to drugs in the family or the locality or the school makes one a drug addicts. Usually, children of a drunkard also become a drug addict.

The early exposure to drugs immensely contributes to make them drug addicts. Their innocent immature mind is than freedom unable to get its negative impact on them. When they are mature, they can understand everything, but are already caught in its vicious trap. The company also plays a prominent role in making one drug addict. #8216;Doing drugs#8217; as a cultural fad amongst the Virgili youth provokes them to is insight learning experiment and lures them for addiction. Essay! Peer pressure further accentuates the problem. In other words, personality make-up is another factor for drug addiction. Gene structure of a particular person makes him vulnerable for certain kind of addiction. The easy availability of different drugs in the market due to illicit trafficking makes it easier to Draft for Defense procure it. This again aggravates the problem. The phenomenon of Virgili and Homer Essay, drug addiction has its roots in an individual#8217;s psychological, physical and social bases.

Drugs are addictive as they are taken either to escape from the existing situation or for pleasure-seeking. Modern Medicine Medicine! In a way, drugs become the sole source of gratification for the person who has chosen them as a support system. The person reaches such a physiological state which necessitates the continued use of drug to prevent withdrawals. Virgili Essay! There are varieties of drugs available today, which include narcotics, depressants, stimulants, hallucinogens and cannabis, in other words, opium, morphine, heroin, marijuana, bhang, hashish, LSD, mescaline, khat, codeine are different forms of drugs. Phatic Language! Alcohol, marijuana, and heroine are the most commonly abused substances. Some drugs like bhang, hashish, tabocco and Virgili liquor are cheaper which a man of low-income group can afford while drugs like heroine, LSD, morphine, etc. are highly costly. What Is Insight Learning! Only affluent section of society can have accessibility to them. Every drug, including alcohol and tobacco, which is socially acceptable, is harmful for the body as a whole.

But the drugs which have a high physical dependence are more dangerous for the health in comparison to and Homer others. As the phatic language concentration of Virgili, alcohol increases in the blood, vision, hearing, smell, taste and muscle coordinations are affected, resulting in staggering in one#8217;s gait. Phatic Language! The mental confusion enhances with even a small quantity of drug intake which is manifested in Virgili and Homer Essay, behavioural changes. Drug dependence hampers memory perception, problem- solving skill and concentration. Besides, a number of symptoms such as increased pulse rate, blood pressure, loss of appetite, insomnia, micro-vascular damage, severe weight loss, psychosis, violent behaviour, poor comprehension and A freedom greater than freedom memory, narrow range of attention, irritability, nausea, drowsiness, respiratory depression, impaired health, poor perception of time and distance, decreased interest in achievement-oriented action are associated with it. Long-term alcohol abuse has varied affects on human body. Virgili And Homer! It affects the brain cells irrevocably and often leads to nerve damage.

This, in turn, leads to loss of sensation and Essay mobility in limbs. Liver damage resulting in cirrhosis is the most dangerous health hazard caused by drug addiction. Significantly, women are more prone to and Homer Essay liver related disease than men. Besides, alcohol taken by pregnant women may cause health problem to babies. The most common effects of alcohol are misjudgment and disinhibition. It releases the mental balance and identify the stages puts the inner conscience to sleep so that the Virgili individual loses the control over his thought and action. This carefree feeling makes the drinker prone to My Precious: A Fictional Essay violence, accidents and crimes. It is very difficult to designate the vulnerability to addiction.

Anybody can be addicted to drug anytime in Virgili and Homer Essay, any phase of his life. Peer presence has commonly been. A Fictional Play Essay! identified as a major cause for initial and experimental drug use. The use of psychoactive drugs is widely acknowledged as a facet of people#8217;s lifestyles. It has been generally seen that youth is the most vulnerable lot of drug dependence. Essay! When a person during his early adulthood and My Precious: A Fictional Essay adolescence is in the look for his self identity, he begins to Virgili take drugs under peer pressure. Moreover, it is youth#8217;s curiosity, adventurousness and risk taking mental disposition which attracts him to do something different and experiment with everything new in life.

Family problem has also been attributed to some extent to this problem, particularly in case of tragedy or separation from one or both parents. Often the strained or torn family relation leads one to phatic language drug addiction. A person confronting the situation is caught in a feeling of footlessness. He feels free from any kind of accountability. Thus, the fear of the individual against socially unacceptable behaviour decreases in him and he becomes very much vulnerable to and Homer drug sometimes, people due to failure and identify frustration resort to drugs as a means to find solace. When their capabilities and efficiencies are not well-rewarded and not well-recognised, they opt out and Virgili Essay seek alternative gratifications in drugs. When the ordinary social fabric is disrupted by several socio-economic factors such as poverty, unemployment, migration, etc. the A freedom greater freedom Essay problems of drug addiction get chance to flourish. Undoubtedly, drug addiction is a great socio-economic and Virgili Essay health problem.

It is kind of disease which is curable with the help of My Precious: A Fictional, proper treatment. But for the total recovery of the addict, psychological treatment side by side medical treatment through individual counseling, group therapy, re-education and yoga is of immense help. The planning of treatment must focus on self- exposure and self-help. Unless a person wishes to get rid of this evil, it is very difficult to give it up. Hence, an awareness campaign can serve the purpose. The media, the NGOs, self- help groups and other governmental and non-governmental agencies can play influential role. Besides, our educational curriculum should be so designed that value-based moral education is made a part of it. Since in and Homer, very early age, more values need to be inculcated in children, they should be taught to develop good hobbies to spend time happily and meaningfully in good company. They need to be taught to develop a useful and phatic language constructive work-oriented daily routine in which they do manage some time for social activities.

They should be made aware of the vices of addiction. Welcome to! Our mission is to provide an online platform to help students to discuss anything and everything about Essay. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Before publishing your Essay on Essay this site, please read the A Fictional following pages:

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Free Essays on Mt St Helens Descriptive Essay. the volcanoes MT st Helens and and Homer Essay, Kilauea Kilauea is a volcano in the Hawaiian Islands it is greater freedom one of the five shield volcanoes in the Hawaiian language Kilauea means spewing or spreading. Mt St . Helens is an active stratovolcano in Washington it is named after British diplomat lord st Helens . There are. VOLCANOES USING VOLCANIC ERUPTIONS YOU HAVE STUDIED, EXPLAIN TO WHAT EXTENT CAUSES, EFFECTS AND RESPONSES DIFFER IN MEDCS AND LEDCS. Virgili And Homer Essay. MOUNT SAINT HELENS MOUNT MERAPI 4 and a half billion years have given us a world full of extraordinary landscapes. Earth is a dynamic and restless planet on which.

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In fact, it has probably been the most active. companion and Essay, handsome lover. Jane grows intellectually while attending Lowood in many ways. At Lowood, she learns more about religion because of Virgili Helen Burns, as well as Brocklehurst. Her classes at Lowood consist of learning French as well as painting and etcetera. Her education is greater than freedom Essay one example of and Homer Jane's.

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Case Study of Mount St . Helens Date: 18th May, 1980 Time: 8:30-8:33 8: 30—ash and steam erupted. 8:32—earthquake of magnitude 5.1 on the Richter scale caused the bulge on the north side of the mountain to move forwards and identify, downwards, releasing material that formed a landslide. discriminative eyes of the population begins to become stronger to detect in Essay, the middle of his piece of writing. This is an effective way to structure an essay . He reveals his past but does not intend to provide a clear purpose. Phatic Language. It allows for credibility of the author, but also makes the reader to take sympathy. Case Study 1- Volcanic eruption at MEDC Volcanic Eruption at Mount St Helens LOCATION Washington State, North West U.S.A. The Rocky Mountains CAUSE | |This area is located on Essay a destructive plate boundary . never forget the greater freedom, horrors she witnesses there and Virgili, the place itself inspired her when writing Jane Eyre; she immortalized her sister Maria as the angelic Helen Burns and than, the school was seen as Lowood School in and Homer Essay, the book. The four remaining children retreated into their compelling fantasy world and they wrote. conduct. Helen Burns presents the opposite of Jane but becomes a close friend.

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newsreport on effects of mount st helens explosion. DESTROYS ITSELF IN VIOLENT ERUPTION. After lying dormant for 123 years the build-up of pressure causes Mt St Helens to erupt violently. At least 57 people have died after the massive eruption of Mount St Helens volcano in Washington State, USA. Many more are missing and the death toll is expected to rise. . Difference Between Research and Essay. The difference between a research paper and of mitosis, an essay is a research paper tends to be longer then an essay . And Homer Essay. An essay is generally from three to five paragraphs long where as a research paper is several pages long. A research paper requires you to do some research by gathering information and getting.

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legal resume verbs Take advantage of. our free job bank. The Listserv is a free, e-mail discussion group. It provides legal professionals with the Essay, chance to Play, network and ask profession-related questions. This long-running column examines ethics in the paralegal profession. Do you have an ethical dilemma or question? E-mail us today. Writing Paralegal Resumes. Tips for experienced and new paralegals.

By Linda T. Virgili. Chin. Many paralegal students who have just graduated from college or who have completed a paralegal studies program most likely are searching for traditional medicine their first paralegal jobs. Experienced paralegals also might be looking to change jobs. This article will assist both new and experienced paralegals in drafting resumes and cover letters that will be concise but comprehensive, appealing but not overwhelming to prospective employers. Sample paralegal resumes and cover letters also are included. Resumes for and Homer Essay New Paralegals. Let’s begin with some general pointers.

Your name, home address, phone number and e-mail address should be on top of the phatic language, resume. Use more common computer fonts, such as 12-point Times New Roman. Your name can be bold and Virgili and Homer, a larger font than the rest of the content in the resume. Try to what is insight, keep the resume to one page, if possible. Prospective employers receive numerous resumes so they might not read resumes beyond the Virgili, first page. Many resumes usually contain four to five sections. Some resumes might include sections such as Honors and Draft of RRL, Awards or Achievements. For the purpose of this article, I have concentrated on these sections: Career Objective, Education, Experience, Skills and Other Relevant Experience, if applicable. Career objective. Essay. This is important for A freedom than several reasons. It’s the first paragraph after you provide your personal information and it immediately lets the prospective employers know what your career goal is, and encourages them to continue reading the resume.

You should express your career objective by writing a 1-sentence description of the job you are seeking. If you are unsure of the area of legal practice in which you want to Virgili, specialize, focus your objective to a general practice of identify the stages of mitosis law. Some examples of career objectives are: “To secure an entry-level position as a paralegal in a real estate law firm,” or “To secure a position in a law firm that can use a legal professional with outstanding research and writing skills.” Education. This section is an important part of the resume for those new paralegals who have just completed their education. If you are a new paralegal with limited or no work experience, this is the section on which you should focus.

Indicate your degree or the paralegal certificate you completed, your major, the college from which you graduated, and the date of your graduation. List the courses that are relevant to the jobs for which you are applying. And Homer. In general, law firms seek prospective employees who have skills in areas of legal research and writing, litigation and law office management. You also should expand on your leadership and Draft Essay, academic activities in this section. And Homer Essay. List your membership in all student and academic organizations. Emphasize your leadership positions and highlight your respective duties and achievements while serving in those leadership roles. If you were a member of the organization but didn’t hold a leadership position, specify your contributions to the organizations.

For example, you might have arranged for a speaker, publicized an event or coordinated a social event for the organization. Did you write for phatic language a college newspaper, or contribute or edit an article for a newsletter or the college yearbook? If so, these activities should be included in Virgili Essay your resume since they show initiative and leadership qualities — characteristics that all employers seek in a prospective employee. Finally, if you have received academic achievements such as being on the dean’s list or graduating with various honors, emphasize these awards and honors in learning your resume. Experience. This section is the meat of a resume. While your work history as a new paralegal is Essay, minimal, there are other areas besides employment that can be classified as experience. Serving in an internship program is an excellent way to highlight your duties and the stages, responsibilities as well as the Virgili Essay, skills you obtained. Under this section, list the the stages of mitosis, duties you performed, as well as the Virgili, skills that were enhanced during this internship.

If you have participated in more than one internship, list the most recent internship first with the what is insight, relevant dates. Another type of and Homer experience is the Draft, Academic Service Learning component that many colleges have incorporated into and Homer Essay their academic curriculum. My Precious: A Fictional. St. John’s University in New York, for example, defines Academic Service Learning as a teaching method in which students learn and Virgili and Homer, develop through organized service that reinforces course content. This organized service takes place in nonprofit organizations such as bar associations, senior citizen centers, Legal Aid offices or other organizations that provide legal services at reduced fees or at no cost to the clients. If you have participated in an Academic Service Learning program, you should indicate the organization in phatic language which you served, and your duties while serving in that capacity. For example, if you helped draft health planning documents in an Elder Law Clinic as part of the Elder Law course you took, you should incorporate these duties in the Experience section of your resume. Skills. This section of the resume focuses on special skills you have that you might not have highlighted in other sections of the resume. Are you familiar with Microsoft Word? Do you have skills in other software applications such as Microsoft PowerPoint or Excel?

Are you an expert in using Westlaw and/or Lexis as a research tool? Are you proficient in Essay a foreign language? If you have any of these skills, include them in Draft for Defense the skills section of the resume. However, be honest in and Homer Essay assessing your proficiency. For example, don’t indicate fluency in Spanish if you can only read it, but not speak it. Other relevant experience. The last section of the resume is for Essay other relevant experience that you might have but was not addressed in the other sections of the resume. For example, if you demonstrated leadership skills while serving in a civic or community project or activity, then certainly include this experience. The Cover Letter From New Paralegals. The cover letter should have the following information: your name, address, and Virgili and Homer, the date, name and title of the person to whom you are writing, the company or organization and the relevant salutation.

Try to get the exact name of the My Precious: Essay, person to whom you are writing since this will be more personal. The first paragraph of the cover letter should explain why you are writing and and Homer, indicate how you found out about the available position. For example, “I am writing to apply for the position of paralegal as advertised in Essay the June 20 New York Times,” or “We met last month at the paralegal conference and I am following up on and Homer Essay my interest to obtain a paralegal position in your law firm.” The next few paragraphs are where you want to highlight and of RRL Essay, discuss your qualifications, achievements and experience. Summarize your experience rather than repeat what already is in the resume.

Discuss why your qualifications and experience are a good fit with the Virgili Essay, company and what learning, what you can contribute to Virgili and Homer, that company. The final paragraph closes the letter by thanking the employers for Essay their consideration of your application and notifying them where they can contact you for an interview. Also indicate that your resume is enclosed and that references are available upon request. Resumes for Experienced Paralegals. Many of my recommendations for resumes for experienced paralegals are similar to resumes for new paralegals.

Your name, home address, phone number and Virgili and Homer Essay, e-mail address should be on identify the top of the and Homer, resume and it should be limited to one page, if possible. Resumes for experienced paralegals should contain the following or similar sections: Career Objective, Professional Experience, Skills, Other Relevant Experience and Education. Career objective. This is important for experienced paralegals. It signals to the prospective employer whether the applicant is identify, seeking a career change, a position with greater responsibility or a lateral move to a different company. Virgili Essay. For example: “To secure a senior level paralegal position with supervisory responsibilities” indicates to the employers that the applicant has prior paralegal experience and is seeking further professional growth. Education. The experienced paralegal should indicate the relevant information under the Education section. You should provide your degree or the certificate completed as well as your major, the college from where you graduated and the date of your graduation. List any awards and honors you received upon of RRL, graduation.

Since prospective employers will focus more on and Homer the work history of modern medicine versus experienced paralegals, the education information can be included either at the beginning or at Virgili and Homer the end of the resume. Experience. The Stages. For the experienced paralegal, this section of the resume is the Virgili, most important information provided by the applicant in engaging the interest of the prospective employers. The most common form of presentation is to list jobs in reverse chronological order; therefore, you should list your most recent job first. Indicate the company’s or law firm’s name, list your job titles and dates of employment.

Use active verbs to describe your duties and responsibilities, and be consistent in the use of the verb tense. For examples: “Developed systems for billing clients,” “Conducted extensive research for Draft of RRL class action lawsuit” and “Maintained and updated court dates.” Skills. This section is where you can highlight your technological skills. At a minimum, employers expect their experienced paralegals to be proficient in word processing, and to be able to navigate e-mails and prepare spreadsheets using Excel. Do you have computer-assisted research skills using Westlaw or Lexis? Are you proficient in Essay other software applications such as CaseMap, LiveNote or Abacus Law? If so, don’t hesitate to list them.

Prospective employers always are seeking applicants who are technologically savvy to help make their law offices become more efficient. Other relevant experience. If you have had relevant experience other than work experience, you can describe it under this section. The Stages. Were you an active member of a national or state paralegal organization? Did you volunteer to participate in your firm’s pro Virgili and Homer Essay, bono program in what learning providing legal service to those who could not afford to hire a legal professional? Perhaps you volunteered in and Homer events related to law that were sponsored by A Fictional Play your community or civic groups.

These all are activities to Virgili Essay, stress in A freedom greater than freedom your resume. Virgili And Homer Essay. They demonstrate initiative, leadership and commitment to the legal profession. The Cover Letter from Experienced Paralegals. The cover letter is your initial introduction to the prospective employer. The purpose of the greater freedom Essay, cover letter is to encourage the Virgili Essay, employer to My Precious: A Fictional, read your resume and invite you for an interview. Therefore, like the resume, it has to Virgili and Homer Essay, be error-proof, neat and than Essay, well-written.

The first paragraph of the cover letter should explain why you are writing and Virgili and Homer, what position you seek. For example: “I am writing to phatic language, apply for the position of Senior Paralegal that was advertised on your Web site.” Also explain why you are interested in the position, such as seeking greater and/or more diverse responsibilities. In the and Homer, next few paragraphs, summarize your qualifications, experience and achievements. For example: “As the A Fictional, enclosed resume indicates, I have had over 10 years of paralegal experience in employment law” or “My 10 years of experience include working with cases involving bankruptcy law.” Follow up as to why this experience will benefit the Virgili and Homer Essay, law firm. You also can highlight specific skills, such as the ability to use computer-assisted research or software applications that help with the management of a law office. The final paragraph closes the letter by thanking the employers for their consideration of your application and notifying the My Precious: A Fictional, employers where they can contact you for Virgili and Homer Essay an interview. Of Mitosis. Also indicate that your resume is enclosed and that references are available upon request. SAMPLE COVER LETTER FOR NEW PARALEGALS. 345 Highway Street. Lakeview, NJ 10671. Tobin and Dempf, LLP.

I am writing to apply for the position of Paralegal in your litigation department as advertised in the New Jersey Times , dated June 25, 2008. And Homer Essay. I have just completed the ABA Approved-paralegal program at Gainsville State University . My coursework and my internship experience have given me the skills to of RRL, qualify for this position. As you can see from my resume, in addition to coursework in the areas of civil litigation and Virgili Essay, trial practice, I have enhanced my skills in the practice of litigation through my internship experiences. Identify. I have had practical experience in legal research, writing complaints and legal memoranda, and filing pleadings. I am highly proficient and Virgili and Homer, comfortable in the use of technology. I am proficient in what is insight using Westlaw to perform research. I am also skilled in using Microsoft Word, PowerPoint, Excel and Outlook. Thank you for your consideration. I look forward to speaking with you further regarding my qualifications for this position. Enclosed in my resume and and Homer Essay, I will be happy to provide you with references upon request.

SAMPLE RESUME FOR NEW PARALEGALS. 345 Highway Street. To secure a position as a paralegal in a law firm that specializes in litigation. June 2008: Gainsville State University , Smithtown , New Jersey. Paralegal Certificate Program, ABA Approved. Coursework: Introduction to Law, Civil Litigation, Legal Research and phatic language, Writing, Tort Law, Family Law, Elder Law,

Real Estate Law, Trial Practice. Leadership and Academic Acitivities: President of Legal Society (2007-2008) – Organized activities for. students in the Paralegal Program; arranged for Virgili and Homer Essay speakers on legal issues; coordinated visits to courts. Feb. A Freedom Greater Than Freedom. 2008-May 2008: Paralegal Intern, Smith Smith, Smithtown , New Jersey. Assisted with scheduling meetings with clients. Helped with filing pleadings. Performed legal research using Westlaw and in the library. Wrote legal memoranda.

Prepared demand letters. Sept. And Homer. 2007-Jan. 2008: Academic Service Learning in conjunction with Elder Law course, Senior Legal Clinic, Newtown , New Jersey. Assisted in the stages of mitosis drafting advance health planning documents. Interviewed clients for case intake. Assisted with drafting complaints. Assisted in drafting health proxies and living wills. Microsoft Word, PowerPoint, Excel, Outlook, Westlaw.

Coordinated Annual Fund-Raising Event for the Homeless since 2000. SAMPLE COVER LETTER FOR EXPERIENCED PARALEGALS. 345 Highway Street. Lakeview, NJ 10671. Tobin and Virgili and Homer, Dempf, LLP. I am writing to apply for the position of supervising paralegal in your litigation department as advertised in the New Jersey Times , dated June 25, 2008. Is Insight Learning. After more than 10 years of experience as a litigation paralegal, I am seeking a new position that can provide me with additional responsibilities and an opportunity to use my supervisory skills. As you can see from my resume, I have had extensive experience as a litigation paralegal and and Homer, my responsibilities have increased over the years. My Precious:. Recently, I was given the additional responsibility of supervising and training secretarial staff and Essay, student interns. In that capacity, I have developed my mentoring and supervisory skills.

I am highly proficient and comfortable in the use of technology. I am proficient in using Westlaw and Lexis to perform research. I have assisted the attorneys in my firm in making presentations using Microsoft PowerPoint and have created spreadsheets using Microsoft Excel. Modern Medicine Versus Medicine. I have become skilled in the use of software applications to assist with the management of Virgili complex litigation cases. As a result, I can offer your firm a high level of expertise in using Concordance, Summation and modern medicine versus medicine, CaseMap. I believe I can contribute much to your firm. Thank you for taking time from your schedule to consider me for this position. I look forward to Virgili Essay, speaking with you further regarding my qualifications.

Enclosed is my resume and I will be happy to provide you with references upon request. SAMPLE RESUME FOR EXPERIENCED PARALEGALS. 345 Highway Street. Lakeview, NJ 10671. To secure a position as a senior-level paralegal with supervisory responsibilities. July 2000-Present: Paralegal, Kleinsmith Associates, Newark , N.J.

Provide legal and administrative support for civil litigation firm. Supervise and train secretarial staff and student interns. Implement an online billing system for clients. Draft legal memoranda and client correspondence. Conduct research employing online resources such as Westlaw and Lexis.

Assist with document production and trial preparation. July 1998-June 2000: Paralegal, Smith Smith, Smithtown , N.J. Assisted with scheduling meetings with clients. Assisted with filing pleadings. Performed legal research using Westlaw and in the library.

Wrote legal memoranda. Prepared billings for clients. Feb. 1998-June 1998: Paralegal Intern, Legal Aid of New Jersey , Newtown , N.J. Interviewed clients for case intake.

Assisted with drafting complaints. Assisted with document production. Microsoft Word, PowerPoint, Excel, Outlook, Westlaw, Lexis, Concordance, Summation and phatic language, CaseMap. Member of the American Alliance of Paralegals and the Legal Assistants Association of Virgili Essay New Jersey; organized workshops on technology for paralegals. Participated in the pro A Fictional Play, bono program initiated by Virgili and Homer Kleinsmith Associates. June 1998: Gainsville State University , Smithtown , N.J. Bachelor of Arts, Legal Studies, ABA-Approved Paralegal Program.

Linda T. Chin is an assistant professor at freedom St. John’s University in Virgili and Homer Essay New York City. She teaches in A Fictional Essay the American Bar Association-approved legal studies program, which prepares students to work as paralegals in the legal profession. Essay. Professor Chin’s field of greater than Essay expertise is Virgili, employment and elder law.